We strive to stay receptive and flexible, adapting and acting on what we observe. Complacency is our enemy – we take smart risks and set the bar high as we continually think, build, ship and tweak. We believe in maintaining that relentlessly resourceful start-up spirit. And like any successful band, we have a set of rules, a band manifesto, that keeps us focused on where we want to go and guides how we get there. Like a band, we’re dependent on each other to create the best audio experience. Hosted by Gustav Söderström, Spotify’s Chief R&D Officer, each episode tells the story of a pivotal product development or business decision through candid conversations with a diverse cast of voices from across the industry.Īt Spotify, we like to think of ourselves as a band. This miniseries about product strategy, offering on a weekly basis, a glimpse into the decisions that have guided Spotify’s product evolution. We could write about the founding of the company in 2006, but we took the time to make a whole podcast about it – check out Spotify: A Product Story. Our mission is to unlock the potential of human creativity - by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. Today, Spotify is the world’s most popular audio streaming subscription service with 422m users, including 182m subscribers, across 183 markets. Anyone can discover, manage and share over 82 million tracks, including more than 4 million podcast titles, for free, or upgrade to Spotify Premium to access exclusive features for music including improved sound quality and an on-demand, offline and ad-free music listening experience. Spotify transformed music listening forever when it launched in 2008.
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